Lead Product Designer, Growth

Our story

Magic Eden became one of the fastest companies in history to reach unicorn status, just 9 months after launch, by out-operating the legacy players in NFTs on Solana and Bitcoin. Now we're doing it for iGaming.

Dicey is our next frontier: a high-performance, real-time sports betting and casino platform built on blockchain as a payment rail. We're not building another operator, we're rewriting the rules of the game.

About the role

We're building the most fun crypto-native casino and sportsbook on the market, and we're looking for a Lead Product Designer to own the experiences that get players in the door, keep them coming back, and make them feel taken care of.

This is a growth role, not a surface-polish role: you'll design onboarding, first-deposit flows, rewards and progression, challenges and races, and lifecycle messaging, the moments where a player either forms a habit or churns. You'll be measured on player behavior, not on how the mocks look, though the mocks should be beautiful too.

You should find gambling genuinely interesting, not just the UI of it: the psychology of anticipation, near-misses, streaks, progression, and loss aversion. You understand why a well-designed reward schedule feels good and a badly-designed one feels predatory, and you have a point of view on the difference.

You should also be AI-native in a way that shows, not Figma's AI features, but things you've actually built: working prototypes instead of static mocks, tools that do real work, side projects that only exist because AI made them possible.

This is a hands-on lead role: you'll raise the bar for design across the product and mentor other designers, while still being the best individual contributor in the room.

Applicants must submit a portfolio, along with one thing you've built with AI and a few sentences on what you learned making it.

What You'll Do

Own the growth surfaces end-to-end. Signup, deposit, onboarding, first-session experience, rewards, tiers, challenges, races, lifecycle and re-engagement, concept through shipped pixels.

Design behavior, not screens. Frame the player problem, form a hypothesis about what will change behavior, design the intervention, then look at whether it worked.

Design for experimentation. Build variants meant to be tested, partner with data science on readouts, and kill your own work when the numbers say so.

Prototype with AI, fast. Get to something clickable and real in hours, so decisions are made on artifacts instead of arguments.

Hold the line on quality and fairness. Push for reward and retention mechanics that build long-term player trust rather than extracting from players who can't afford it.

Elevate the craft. Grow the design system, raise the bar with feedback, and mentor designers as the team scales.

Partner across the company. Work day to day with product, engineering, data science, VIP/BD, and lifecycle, and influence roadmap and strategy, not just execution.

What You Bring

7+ years in product design on consumer products, with at least one stretch inside a hyper-growth startup where you can point to impact you personally drove.

A growth track record. You've moved a real metric, activation, conversion, retention, monetization, and can walk through the hypothesis, the design, the result, and what you'd do differently.

Genuine passion for iGaming. Casino, sportsbook, or poker, professionally or as a player. You should have opinions about which products do it well and why.

Behavioral psychology fluency. Reward schedules, variable reinforcement, progression and status systems, framing and loss aversion, applied in real product work, not quoted from a book.

Demonstrated AI-native building. Prototypes, tools, agents, or workflows you've built yourself. You have a view on where AI helps in the design process and where it currently falls apart.