Kong

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Senior PLG Digital Growth Manager

Work from home

Remote role where the employee must remain based in a particular country.

United States only

From the listing details: Source listing states candidate location: "San Francisco, California, United States, Remote"

Employer listed it 13 days ago · Added 12 days ago

First listed 13 days ago and still open.

Salary

$125k to $179k per year

Location

United States only

Timezone

US East

Contract

Full-time

Experience

Senior

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: Location eligibility not confirmed
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: Not mentioned in the advert

Remote flexibility

Work from home

This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "San Francisco, California, United States, Remote"

What Nomaders makes of it

Residency required in United States
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a nice-to-have

“Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred”

Questions worth asking: Nomaders interpretation

The advert does not say where you can be based. Ask which countries they can legally employ or contract you from.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

Are you ready to unlock intelligence?

If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

About the Role:

Kong is looking for a Senior PLG Digital Growth Manager to build and scale the digital growth engine behind our product-led motion.

This role will own Marketing's targets for qualified product signup growth and the strategy, experimentation, and execution required to achieve them. You'll focus on improving the journey from digital discovery through signup, while using downstream activation and product behavior to continuously improve the quality of users we acquire.

This is a hands-on growth role. We're looking for someone who can identify opportunities, build a strategy, and roll up their sleeves to launch and optimize experiments—not simply recommend what other teams should do.

What You'll Do:

Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.

Grow qualified product signups: Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.

Optimize the digital → product journey: Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.

Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.

Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.

Connect acquisition to activation: Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.

Turn data into growth: Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.

Orchestrate across Marketing: Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to turn PLG opportunities into execution.

Lead cross-functional PLG growth: Partner with leaders across Marketing, Product Growth and RevOps to align priorities, influence roadmaps, and turn PLG growth opportunities into execution

How We'll Measure Success:

You'll be directly accountable for qualified product signup growth and the efficiency of the digital PLG funnel, including:

Qualified product signups

Marketing-sourced activated users

Web → signup conversion

Experiment velocity and incremental growth

You'll also use activation, PQL, pipeline, and revenue performance as downstream measures of acquisition quality.

What You'll Bring:

Requirements

·7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
·Experience building or scaling self-service or product-led growth motions
·A track record of personally building, launching, and optimizing growth experiments
·Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
·Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Kong, mentioning your remote working experience and working hours (US East).
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 13d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.