Senior Demand Generation Manager

About Kestra

Kestra is a unified orchestration platform. One engine runs data pipelines, infrastructure operations, the scheduled scripts scattered across a company that nobody wants to touch, business processes that pause for a human decision, and now agents choosing their next move — all as executions in the same place, with one history to search when something breaks and one set of rules deciding who may run what.

More than four billion workflows a year run on Kestra, and more than ten Fortune 500 companies are customers. The open-source project has more than 27,000 GitHub stars and 2,000+ plugins, and the engine, interface, editor, and plugins stay open source under Apache 2.0.

In March 2026, we closed a $25M Series A led by RTP Global, with participation from Alven, ISAI, and Axeleo. Enterprises run Kestra in production because it delivers what legacy schedulers and point automation tools can't: unified governance, hybrid execution, and engineering-grade reliability.

The Role

Kestra is hiring a Senior Demand Generation Manager to own the program layer that turns product and market signals into enterprise pipeline.

You own the demand-generation plan, the multi-channel programs, and marketing’s contribution to the enterprise pipeline, with shared accountability alongside Sales. You translate Kestra's go-to-market strategy into campaigns that create and progress qualified enterprise opportunities.

This is a senior individual contributor role reporting to the Head of Marketing. You partner closely with Sales, Product Marketing, Developer Advocacy, and Growth Engineering.

Growth Engineering owns the outbound automation engine, data enrichment, and attribution instrumentation, and hands you a signal layer built from product usage, community activity, web and GitHub activity, and enrichment data. You take that layer and build the named target-account list and the programs that turn it into enterprise pipeline. You are not building that infrastructure and you are not maintaining it. We don't buy, we build, and this role is for a marketer who works the same way: automating and experimenting on modern, AI-native tooling.

You'll join a small, senior enterprise marketing team where each person owns a function rather than a product line: this role owns demand and campaigns, a peer owns positioning and competitive, another owns customer evidence and content, and another owns technical proof and demos.

Kestra's advantage is converting one of the strongest open-source communities in orchestration into enterprise pipeline. That motion doesn't look like standard top-down demand generation, and you'll help define it.

What You'll Own

The demand plan and the number

Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy, establishing program and pipeline targets in partnership with the Head of Marketing and Sales.

Build Kestra's enterprise account-tiering model, translating product, community, and firmographic signals into target segments and account priorities, and align with Sales on the accounts that matter most.

Bring today’s outbound campaigns under one coordinated demand strategy, so programs running across Marketing, Growth Engineering, and Business Development share target accounts, a common thesis, and measurable outcomes.

Partner with Growth Engineering to identify open-source deployments showing production-scale, multi-user, enterprise-shaped usage, and build the programs that turn those signals into enterprise conversations.

Build multi-threaded account programs that engage multiple members of the buying group across technical, operational, and economic roles, moving accounts from initial technical interest toward qualified enterprise opportunities.

Multi-channel programs

Design and run integrated campaigns across paid media, content, email, webinars, and events, coordinated toward pipeline rather than run as one-offs.

Build and run paid acquisition directly in the platforms. You will be hands-on in LinkedIn Ads and Google Ads, owning targeting, creative testing, and spend pacing. This is a lean budget you are expected to make work, not an agency retainer you supervise.

Shape account-based and competitive-displacement strategy for market-shift moments, briefing the outbound automation engine and wrapping it with multi-channel air cover.

Own the program execution behind our flagship legacy-displacement campaign: targeting, channels, sequencing, budget, and cadence. Product Marketing owns the campaign brief and customer proof; you own how the program reaches and progresses target accounts, against a shared pipeline number.

Own the campaign assets that carry your programs: landing pages, nurture copy, and conversion paths. Content marketing and customer evidence sit with a peer — you brief them, they supply the story.