Sr Global Events Marketing Specialist

At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

The Sr. Global Marketing Event Specialist will be responsible for all aspects of organizing, managing, strategizing, and overseeing virtual and in-person, internal, user conferences and events. This individual will plan, execute, research, measure and work cross-team. The Sr. Global Marketing Event Specialist will create programs that align with Instructure’s strategic initiatives to drive customer advocacy, adoption, retention and expansion through Instructure’s global events.

The Sr. Global Marketing Event Specialist will serve as the company expert in the areas of standard concepts, practices, and procedures. In coordination with the Director of Events they will also be responsible for creating a plan and budget for their area of expertise.

This position is a fully remote position with travel to the main office in Salt Lake as well as to each event during the year.

Responsibilities

Support strategic development of marketing event programs that reinforce the Instructure brand, develop qualified leads, strengthen and expand customer relations

Oversee all aspects of program and event execution for both internal and external programs such as user conferences, employee events, trade shows, special events and other programs related to marketing initiatives.

Strategizes and coordinates all event communication and messaging

Coordinates detailed event logistics

Develops scalable processes for their area of expertise

Evaluates and reports on KPI's

Monitors event budgets and assists with the negotiation of all necessary contracts

Researches and assists contracts for all necessary speakers and entertainers

Communicates key event information to the organization

Monitors and manages expenses associated with each event

Responsible for post-event analysis, and lead conversion reports ensures that proper personnel have been scheduled to adequately work the events

Works with internal and external teams to develop event agenda based of company strategy and customer needs

Sets communication strategy for the event segmentation lists

Assist in the development and regular reporting of meaningful metrics that help improve the efficiency of the events and sponsorships function and demonstrate the value of Instructure’s investments in marketing events

Oversee vendor selection process and evaluate vendor relationships for their service quality, value, and cost effectiveness

Help identify and develop projects designed to improve event processes, increase event management efficiency, reduce cost and increase event engagement

Leverage market awareness and industry best practices to recommend and facilitate innovative solutions on event programs and execution, including refining existing programs and establishing new events and initiatives

Coordinates detailed event logistics.

Skills/Experience