Injective Labs
Growth Marketing Manager
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 4 months ago · Found 4h ago
Been open since 4 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
Not stated
Location
United States only
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "New York or Remote (US), Remote"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About Injective
Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.
About the role
As the Growth Marketing Manager, you will be responsible for driving the full user growth lifecycle for our soon-to-be-launched trading app, from awareness to acquisition, activation, and retention. Your mission will be to convert brand awareness into product usage and expand our reach to new audiences. You’ll be part of our Marketing team, working closely with the Product and Business Development teams to craft and execute growth strategies that drive adoption of our new trading app.
We're looking for someone with a strong consumer growth background, ideally from fintech. The ideal candidate has hands-on experience building growth through creators, influencers, and UGC, particularly across TikTok, Instagram, and other short-form content platforms.
Responsibilities:
Develop and oversee Go-to-Market campaign plans.
Lead growth marketing initiatives to drive user acquisition, activation, and engagement, and be accountable for the growth and trading metrics behind it.
Analyze user funnels and behavior to identify friction points and opportunities to improve conversion, and retention.
Drive organic and creator‑led growth through UGC and short‑form content (TikTok, Instagram Reels, YouTube Shorts, and X) — sourcing, briefing, and scaling creators and influencers who can bring real users and liquidity, not just social reach.
Develop and test creator and influencer strategies, including UGC campaigns, partnerships, and performance-based initiatives.
Work closely with the Product team to understand and clearly communicate the product’s value proposition.
Conduct market research to understand target audiences, user behavior, and competitive positioning, working closely with Product, and Business Development teams.
Work cross-functionally with the Product team to identify and track key growth KPIs.
Build onboarding flows, email drips, and in-app campaigns to improve activation and retention.
Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
Conduct competitive and market analysis to identify whitespace and strategic growth opportunities.
Translate growth insights into actionable roadmaps and priorities.
Stay up-to-date with consumer marketing trends, emerging channels, and new growth opportunities.
Who you are:
Bachelor’s degree in Marketing, Communications, or a related field is preferred.
4–5+ years of growth marketing experience, ideally in a consumer fintech app.
Proven track record of driving measurable user growth and acquisition.
Strong hands-on experience with UGC, influencer, and creator marketing, particularly across TikTok, Instagram Reels, and YouTube Shorts.
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Injective Labs, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 4h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Free to apply, no account needed.
Typically $95k to $165k per year · You'll be taken to the employer's careers page.