Ignition, Inc.
Global Product Marketing Lead/ Manager
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · Sydney
Employer listed it 4 weeks ago · Added yesterday
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
Hybrid · Sydney
Timezone
Not stated
Contract
Full-time
Experience
Lead
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $160k–$240k a year, a typical range taken from 241 lead-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around Sydney, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "Sydney, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Who we are:
Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies. We automate proposals, invoicing, payments and workflows in a single AI-powered platform, empowering businesses to sell, bill and get paid faster. Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
Company Values:
We are better everyday
We work without ego
We are smarter together
We hero our customer
Where and how we work:
We are open to candidates based in Sydney with full Australian work rights. We operate in a hybrid model, giving you flexibility to work from home, a shared workspace, or a combination of both. This role will be a key member of the global marketing team working collaboratively with our regional teams based in Australia, Canada, and the US.
About the role:
Reporting to the Global Head of Product Marketing, the Product Marketing Lead/ Manager Lead is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.
As a global product marketer, you’ll partner closely with our product and partnerships teams to help drive our product’s success. Ignition is truly category defining in the professional services industry, so you’ll get to help shape how we position the platform as it evolves.
You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition. You’re the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.
You’ll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive adoption of the Ignition platform with our target customer personas in key markets.
What your day to day will look like:
Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions
Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing
Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually test and validate to ensure it resonates with our target audience
Product marketing collateral : Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, case studies and more
Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You’ll be the ‘conductor of the orchestra’ for strategic and major product initiatives, from helping equip sales enablement to train and empower sales to sell the product, marketing to promote the product, and CX to onboard customers. You’ll also influence product packaging and pricing to help unlock growth
Sales enablement : Engage regularly with our regional sales teams to understand why prospects do or don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform
Product adoption : Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns
What you need to succeed:
5 years product marketing experience in a fast-paced B2B SaaS or established tech company, you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
- ·Paid parental leave
- ·An extra paid day off for your birthday , plus paid volunteering leave
- ·What to expect from our recruitment process:
- ·Our recruitment process is designed to ensure a great fit for both you and Ignition. Here’s an overview of the typical steps you may experience:
- ·Introductory conversation with our Talent team : A friendly discussion to learn more about your background and share additional context about the role and Ignition.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Ignition, Inc., mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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