Staff Product Manager, Provider Activation

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About Provider Growth at Headway

The Provider Growth team owns the full lifecycle of how therapists find, join, and build their practice on Headway, from awareness through understanding the platform and seeing a healthy volume of patients in the first 90 days. We sit at the heart of Headway's business: a provider who is active and seeing patients is the engine of everything we do.

About This Role

We're hiring a Staff Product Manager to own provider activation. This person is responsible for educating new providers on how to be successful with Headway, helping them migrate their patients onto the platform, and ensuring we maximize the volume of high-quality appointments they have in their early tenure. This is one of the highest-leverage but least-invested-in areas of the product, core to driving provider sentiment, retention, and referral, alongside the core monetization moment.

What You'll Own

Own the provider activation funnel, identify the stages that matter within activation and the thresholds that lead to high-quality retention

Build the strategy to drive the volume of activated providers and appointments per new provider, leading to growth in provider retention and LTV

Partner closely with other teams — including sales, CX, pricing, ranking, provider experience, and more — to ensure activation is effective, simple, and delightful

Drive porting: the tools, flows, and incentives that help providers bring their existing patients to Headway

Develop a well-segmented onboarding journey to build trust and confidence with new providers

Define the team's strategy, OKRs, and roadmap

You'd be a great fit if…

You've owned a complex growth or activation motion that required users to do real work and where impact was very closely tied to revenue

You learn fast and can build a point of view on the connection between specific customer needs, user experience, and business outcomes

You've influenced teams you don't manage — sales, CX, finance, pricing — and can drive alignment across competing priorities to maximize company-wide impact while building healthy relationships

You're curious and someone who dives deep to build fluency and expertise

You can make decisions, drive iterative progress without perfect information, and bring others on the journey

Compensation and Benefits:

The expected base pay range for this position is $265,200 - $331,500, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include: