Found
Product Marketing Manager
Remote work allowed only within certain countries or regions.
Employer listed it 3 months ago · Added 4 days ago
Been open since 3 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
$170,000–$230,000
Location
Timezone
US East
Contract
Full-time
Experience
Mid
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Region Restricted
Remote work is allowed, but only for candidates based in United States, Canada.
What the employer says
- Source listing states candidate location: "San Francisco, New York or Remote (USA), Vancouver, Toronto or Remote (Canada), Remote"
What Nomaders makes of it
- Applications outside the listed area are usually rejected
- Timezone overlap with the listed area is often expected
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About Found
Small business owners are the backbone of the American economy. But running a small business comes with a challenges: taxes, accounting, bookkeeping, and banking are just a few. That's where we come in.
Found is building tools that give small business owners the security and peace of mind that has historically only been available at large corporations. We automate taxes and expense tracking because small business owners should spend more time doing what they love, and less time buried in their finances.
We're looking for kind, resourceful, and passionate people to join us in building the financial foundation small businesses deserve.
About this Role:
We’re hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels. This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience. You’ll own Found’s presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers.
Day to day, you will:
Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results.
SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results.
Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business.
App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion.
Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX.
Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust.
Cross-functional partnership: Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge.
To thrive in this role, you have:
8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product.
Direct experience with SEO — keyword research, content optimization, and app store listing management.
Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook.
Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums.
A bias toward hands-on execution — this role is as much about doing the work as directing it.
Strong cross-functional collaborator who works well with CX, growth, brand, and product teams.
Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact.
Compensation at Found
The anticipated salary range for this role is $170,000 - $230,000. The salary range listed represents the low and high end of the anticipated salary range for this position across all US locations. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training. Our competitive base salary is just a piece of Found’s total compensation package. Found offers a generous benefits package to all employees see our list below or check out found.com/careers to learn more!
Requirements
- ·8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product.
- ·Direct experience with SEO — keyword research, content optimization, and app store listing management.
- ·Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook.
- ·Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums.
- ·A bias toward hands-on execution — this role is as much about doing the work as directing it.
Benefits
- ·401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation.
- ·Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave.
- ·Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents.
- ·Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working.
- ·Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees.
How to apply
- 1Check the flexibility label above, region restricted, matches where you plan to live and work.
- 2Tailor your CV to the role at Found, mentioning your remote working experience and working hours (US East).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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