Senior Product Marketing Manager

This posting reflects a current, actively recruited opening at Float. All applications are being reviewed on a rolling basis.

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.

As one of Canada’s fastest growing companies and top-rated startups in 2025 , 2024 and 2023 , Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our Product

Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 10,000 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C , and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank.

Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada.

AI Use in Our Hiring Process

We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

About the Role

At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey.

This is a hands-on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.

This is not a role focused only on launches. You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.

What You’ll Own

1. Product Adoption Strategy & Execution

Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)

Translate product capabilities into clear, differentiated messaging and positioning

Identify adoption gaps and design programs to improve usage and engagement

2. Go-to-Market & Lifecycle Programs

Lead and support product launches but go beyond them into ongoing lifecycle and growth programs

Build and execute initiatives across:

Acquisition (messaging, packaging, GTM)

Activation (onboarding, first value)