Field Marketing Manager, Startups

About Us:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

About The Role:

This is a new role within the Fireworks AI Marketing team, key to driving our pipeline efforts within events and creating a program for startup founders and early-stage operators. You’ll own the community, content, and marketing programs needed to build a vibrant, active, and engaged founder/operator network—one that shares startup journeys and best practices, provides product feedback internally, and champions Fireworks as an essential tool for early-stage teams. If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative programs that directly shape Fireworks AI's brand experience in SF.

You'll collaborate closely with cross-functional stakeholders in sales and customer success, delivering events that bolster the AMER sales team. You'll partner with our product marketing, creative studio, partner, devrel, and demand generation teams to develop high-value events. These in-person experiences will provide top-notch content and experiences for our customers and prospects.

Key Responsibilities:

Create top notch experiences to delight customers and prospects, with a guest-first approach to creating field events and experiences that bring our brand and product to life.

Own end-to-end planning, execution, vendors, budgets, timelines of all event and field programs, including executive dinners, roundtables. workshops, trade-shows, and co-sponsored partner activations.

Drive measurable pipeline and revenue impact from every program

Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up

Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts

Track and report on program ROI to make recommendations on how we invest in field events to drive incremental business impact.

Skills You'll Need to Bring:

5 + years of field marketing or event marketing experience in B2B SaaS

A passion for all things field and experiential marketing. You understand the purpose and place for all types of events - executive events, tradeshows, networking events - taking pride in delivering on the finest of details that make the difference between a good event and a great event.

Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders

Experience working cross functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing.

Proficient in CRM and marketing automation software, must is Salesforce

Nice to Haves:

Experience at a startup or hyper-growth company is preferred; especially within the Bay Area

Experience in startup marketing (B2B startup / founder-led GTM) is a plus

Experience delivering both in-person field events & larger scale user conferences

Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions.

Why Fireworks?