Docplanner

Marketing Operations and CRM Expert (Hubspot)

Work from home

Remote role where the employee must remain based in a particular country.

Poland only

Employer listed it 6 weeks ago · Added 4 days ago

Been open since 6 weeks ago, still checked daily, but it has been live a while.

Salary

Not stated

Location

Poland only

Timezone

Not stated

Contract

Full-time

Experience

Mid

Remote flexibility

Work from home

This is a remote role, but the employee must be based in Poland. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Warsaw, Poznań, Biskupiec, Wrocław, Remote"

What Nomaders makes of it

Residency required in Poland
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

About the role

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us?

📊 Real impact – We help doctors help patients. Your work truly makes a difference.

📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

✨ Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description

This role is remote within our markets

The Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool. Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates.

Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution. They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.

How will you make an impact?

Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performance

Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team

Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms

Build and refine predictive lead scoring models to enable smarter prioritization and higher conversion

Take a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptions

Leverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automation

Create, manage, and document system processes, and train all users on best practices

Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance

Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversion

Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation

Be responsible for data security and governance for information flowing in and out of the marketing systems

Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systems

Requirements

·What will help you thrive?
·Degree in marketing, computer science, business, or a related field
·Proficient knowledge of digital marketing automation or other marketing technology ( HubSpot required)
·Salesforce experience, particularly with HubSpot–Salesforce sync, is a plus
·Hands-on experience or a strong interest in applying AI to marketing operations is a significant plus

Benefits

·Healthcare insurance – so you can focus on what matters.
·Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
·Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
·📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
·🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Docplanner, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.