Product Director, Practice Management Software (PMS)

About Docplanner

We are the world’s largest healthcare platform. Every month, 100 million patients visit our marketplaces — ZnanyLekarz, Doctoralia, MioDottore, Doktortakvimi, jameda — to find the right doctor and book a visit in real time. We process 20 million bookings a month, serve ~300,000 paying doctors and clinics across 13 countries (and we’re #1 in 12 of them), being profitable while growing ~25% a year.

And we’re just getting started. Our mission is to help people live longer, healthier lives — and our 10-year ambition is to support 1 billion patient visits a year by putting AI at the heart of every medical workflow. From Noa, our AI brand for doctors, to a frictionless, empathetic and AI-powered patient experience, we are transforming from a marketplace into the operating system of healthcare.

What you’re building

Practice Management Software — scheduling, electronic health records, billing, insurance — is how clinics actually function. Get it right, and Docplanner doesn't just help patients find doctors. We become indispensable to every clinic that uses us.

Your mandate is to build the best PMS in every market we operate in: one coherent vision, localized to win. As our engineering team drives the technical modularization of our core stack, you'll define the product strategy that turns that foundation into something doctors love and clinics can't imagine working without.

This is a rare kind of role. You're not inheriting a finished product — you're shaping what it becomes.

What you’ll own

Product strategy across all PMS — MyDr, Gipo, Clinic Cloud, Feegow, and our own light-version PMS. One north star, adapted for each country.

Making PMS AI-first — embedding Noa natively: AI scribe, AI booking, patient summaries, intelligent scheduling. Every clinic gets superpowers out of the box.

The unification journey — partnering closely with the Engineering Director so that modularity doesn't just simplify the stack; it unlocks new product possibilities.

A growth engine — designing a lightweight entry product for individuals and small clinics, with a clear, natural path to the full PMS, Noa, and marketplace.

The outcomes that matter — doctor and clinic retention, expansion revenue, integrated-doctor growth, new-market launches.

A team of product leaders across four countries, plus close collaboration with the PMS business owner, country managers, and the Noa team.

Who you are

We hire for attributes first. These five define how we work — and how you’ll lead:

Exceptional problem-solving mindset. Complexity is something you thrive on daily — five products, +12 countries, dozens of integrations — and turn it into a single, cohesive product vision adapted to each country.

AI-first approach. You believe the clinic of the future runs on AI — and you’ll make our PMS the place where doctors feel that smoothly. Always solving their problems and discovering what they could do, or what we could do for them and their patients.

Product impact focus. You focus on outcomes — retention, expansion, integrated bookings — and you prioritize effectively to ensure we focus on what truly moves them.

Builder leadership. You’ve built products and teams; you know a winning product isn't handed over by engineering — it's co-created, and you make the product–design–engineering partnership the strongest relationship in the building.

Founder-level ownership and drive. You take the complex, ambiguous, multi-year mission and own it with full accountability and collaborative focus.

What you bring

3+ years leading product at Lead / Director level (must-have) — you’ve owned multi-team product organizations, not just a single squad.

Proven track record in B2B SaaS.