Marketing Operations Manager

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About The Role

Demandbase is looking for an enthusiastic marketer with an extensive background in marketing operations and a passion for technology coupled with meticulous attention to detail.

The ideal candidate will have a proven track record of driving growth and engagement through effective program and workflow management. We are looking for someone with strong Marketo proficiency, combined with AI know-how, to streamline operations and automate workflows to improve both efficiency and productivity.

If you’re excited about digital marketing and metrics, have a passion for working with a variety of teams and marketing projects, and enjoy seeing all your hard work come to life in a growth stage environment, then this opportunity is for you!

Responsibilities

Campaign Execution & Quality Assurance

Approach every problem as a GTM Engineer, with the goal of streamlining processes for ease of use and self service for our customers across the company

Own our intake and project management framework to ensure nothing is lost, SLAs are met and projects are delivered in a timely manner and in working order

Understand and take advantage of the full breadth of our marketing techstack to solve ever changing GTM challenges

Operate with an AI and Automation first mindset by Identifying opportunities to improve on marketing automation and efficiency

Be not just an order taker, but a strategic and operational partner to our marketing team by leveraging your expertise to optimize programs, tactics and processes

Construct, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows

Build and maintain customer journeys, advanced nurture paths, and email campaigns across the customer lifecycle

Conduct A/B testing on subject lines, email copy, layouts, and CTAs to continuously boost conversions

Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences

Perform pre-launch QA: review segmentation logic, suppression lists, UTM parameters, form configurations, tracking, and routing rules

Adhere to UTM standards including naming conventions, required parameters, and channel attribution rules

Track post-launch performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting

Ensure adherence to relevant regulations including CAN-SPAM, GDPR, and other industry-specific compliance requirements

Enforce naming conventions, folder structures, documentation requirements, and operational best practices

Marketing Automation & Platform Administration