Demandbase, Inc.
More roles at Demandbase, Inc.Senior Customer Lifecycle Marketing Manager
Remote role where the employee must remain based in a particular country.
Listed for United States
Source: the job board's country tag. The advert itself does not name United States.
Employer listed it 4 weeks ago · Added 4 weeks ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
Listed for United States
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Marketing
The employer did not publish a salary, and we have too few comparable roles to estimate one.
What the advert says
Quoted word for word from the employer's advert. Where it says nothing, we say so.
- Working hours
- Not mentioned in the advert
- Where you can work from
Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
- Contract
- Not mentioned in the advert
- Experience asked for
7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.
- Pay
Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness…
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "US - Remote, Remote"
- Job description states: "located in San Francisco"
What Nomaders makes of it
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
Before you apply
Experience: employer states
Written as a requirement
- “If you feel you have the level of experience to be successful in the role, we encourage you to apply!”
Written as a nice-to-have
- “7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.”
- “Experience with platforms such as ChurnZero and Pendo is a plus.”
Questions worth asking: Nomaders interpretation
- The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.
Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.
About the role
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role
We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention.
This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services. You’ll own integrated customer campaigns, scaled communications, and triggered lifecycle programs designed around the moments that matter most in the customer journey.
This is a builder role. You’ll be creating new programs, frameworks, and ways of working, often without an established playbook. We’re looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges.
In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement.
What You’ll Do
Integrated Customer Campaigns
Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints.
Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI.
Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint.
Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach.
Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage.
Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach.
Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs.
Customer Lifecycle Programs
Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes.
Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage.
Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement.
Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders.
Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale.
Customer Communications, Segmentation & Database Management
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
- ·Our Commitment to Diversity, Equity, and Inclusion at Demandbase
- ·We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
- ·Unsolicited Submissions
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Demandbase, Inc., mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1mo ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Pay not stated · You'll be taken to the employer's careers page.