Director, Demand Generation

Company Overview

Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram.

Company Operating Rhythm

At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.

Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.

Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.

Team Overview

Demand & Growth turns Deepgram's position as the voice AI leader into enterprise pipeline. You'll report to the VP, Demand & Growth, alongside peers in Growth Marketing (self-serve), Events & Field Marketing, Digital Marketing (paid media), and Marketing Operations. You set the campaign plan those teams build against and share one pipeline scorecard with them. This is a hands-on leadership role: you'll build the integrated campaign, demand gen, and ABX function, starting with a senior integrated campaign manager, and create the playbook Deepgram uses to generate pipeline for years to come.

Key Goals

Own the sales-led pipeline plan. Set quarterly marketing-sourced and influenced targets with Sales leadership, build the program mix to hit them, and run a weekly pacing review with Sales that ends in decisions.

Run campaigns on one integrated model. Every campaign gets one brief, one calendar, one scorecard and a named owner before launch. Turn every Tier-1 product launch into a live pipeline campaign with Product Marketing.

Build always-on ABX for priority segments and named accounts, using launches, customer proof and competitive plays as reasons to engage.

Share one scorecard with Paid. Set audiences, account lists and campaign priorities with Digital Marketing, and hold both teams to the same pipeline and cost-per-SQL targets.

Fix the handoff to Sales. With SDR leadership and Marketing Ops, tighten funnel stage criteria, routing and speed-to-lead SLAs, and make campaign influence visible on every opportunity.

Bring stalled demand back. Build re-engagement programs for stalled leads, closed-lost opportunities and event attendees, executed with Marketing Ops.

Turn partner co-marketing into pipeline. Alongside Partner Marketing, build co-sell campaigns and MDF-funded programs with AWS, Twilio, NVIDIA and others, with closed-loop reporting.

Build the team. Hire, coach and grow the campaign team, and own the single campaign calendar that Demand Gen, Product Marketing, Brand, Content, Events and Sales plan against.

Minimum Skills, Knowledge & Capabilities

Has owned an enterprise pipeline number alongside Sales and can trace specific programs from first touch to closed-won, including the misses.

Builds ABM/ABX programs for enterprise buying committees, from technical evaluators to executive buyers, with measurable pipeline and revenue.

Diagnoses the full funnel with data: finds where conversion breaks between MQL, SAL, SQL, and close, and fixes the highest-leverage break first.

Knows CRM campaign structures, marketing automation, and attribution well enough to spot when pipeline isn't being counted.

Turns a positioning doc into one campaign story that holds across ads, email, landing pages, and SDR openers, and writes it without leaning on an agency.

Leads as a player-coach: hires and grows marketers while still writing briefs and pulling reports.