Sales Director, Mid-Market - Central (ND, SD, WI, MN, NE, MO, IA, TN, KY, KS)

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

About the Role:

We’re looking for an experienced sales executive to join our Mid Market Employer team (750 - 5,000 employees) — a role focused on driving growth through direct engagement with some of the nation’s most influential employers. As an individual contributor, you’ll lead the full sales cycle: sourcing and developing opportunities, guiding customers through complex decisions, nurturing long-term relationships, and closing new employer partner deals.

You’ll work hand-in-hand with a comprehensive support team spanning Consultant Relations, Sales Development, Marketing, and Ecosystem Partnerships — all aligned to help you unlock opportunities, expand reach, and accelerate deals to close. This is a unique opportunity to shape Color’s growth and product direction while bringing transformative cancer and condition care solutions to mid-market employers nationwide.

This territory includes: ND, SD, WI, MN, NE, MO, IA, TN, KY, KS

How You'll Contribute:

Build and expand relationships with mid-market employers (750 - 5,000 employees), driving new business and long-term partnerships.

Identify, develop, and close opportunities across your territory — from initial outreach to signed agreements.

Deliver compelling presentations that make the case for prioritizing comprehensive cancer and condition management in employer health strategies.

Collaborate with internal teams across Consultant Relations, Marketing, Sales Development, and Ecosystem Partnerships to craft tailored proposals and close deals efficiently.

Maintain an accurate and forward-looking sales forecast through rigorous analysis of market trends, pipeline health, and competitive dynamics.

Consistently meet or exceed annual sales goals and performance targets.

Share market insights and competitive intelligence with leadership to inform strategy, product evolution, and go-to-market approaches.

Represent Color at industry events and conferences to build relationships and stay current on emerging trends and innovations.

Partner with account management and customer success teams to ensure a smooth handoff, identify upsell and cross-sell opportunities, and strengthen client relationships post-sale.

Demonstrates relentless follow-through and accountability in all stages of the sales cycle.

Our Ideal Candidate Will Have :

5 - 7+ years of highly verticalized B2B sales focusing on mid-market employers within the region

Deep understanding of sales process and how to close complex deals in a highly competitive market

Successful sales history and consistent 100% quota attainment for the past 3+ years closing deals valued at $500K+ to mid market employers

Knowledge of customer and reporting requirements

Excellent cross-functional working skills

Exceptional written and oral communication skills