Senior Product Manager, SMB Platform

About the Role

This is a senior growth product leadership role at a Series B/C fintech company focused on business banking for small and independent businesses. You will own and scale the full growth funnel, from acquisition through retention, operating in a regulated environment where rigorous experimentation and unit economics discipline are essential. The role sits at the intersection of product, engineering, growth marketing, and data.

What You'll Do

Develop and execute a growth product strategy aligned with company objectives and unit economics.

Own the full growth funnel across acquisition, activation, conversion, monetization, and retention.

Translate company goals into a prioritized growth roadmap that connects experimentation to long-term strategy.

Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.

Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.

Improve onboarding and site conversion by clarifying value propositions and reducing friction.

Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.

Drive retention and product depth to increase engagement and repeat value.

Use AI to accelerate experimentation, discovery, analysis, and personalization in partnership with Data, Risk, Compliance, and Legal.

Build and maintain analytics, instrumentation, and tooling to measure and attribute funnel performance end-to-end.

Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations.

What We're Looking For

10+ years of progressive experience in growth, product, or growth marketing, with at least 3 to 5 years in a senior growth or product leadership role.

Background in fintech, financial services, or subscription/consumer businesses strongly preferred.

Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.

Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis.

Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.

Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value.

Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated wins to product.

Ability to partner with and influence engineering and product teams while communicating effectively with both technical and non-technical stakeholders.

Familiarity with modern discovery channels such as SEO, organic, and affiliate is a plus.