ClassDojo
More roles at ClassDojoGrowth Marketing Lead
Remote. The employer does not say where candidates may be based.
Location not stated
Employer listed it 6 days ago · Added 4 days ago
First listed 6 days ago and still open.
Salary
$210,000 to $250,000
Location
Location not stated
Timezone
Not stated
Contract
Full-time
Experience
Lead
Category
Marketing
Stated by the employer in the job description
What the advert says
Quoted word for word from the employer's advert. Where it says nothing, we say so.
- Working hours
We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.
- Where you can work from
- Location eligibility not confirmed
- Contract
- Not mentioned in the advert
- Experience asked for
8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
- Pay
ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset.
Remote flexibility
Undisclosed
The listing is advertised as remote but does not state which countries or regions candidates may work from.
Why this role is Undisclosed
We only label a role Work from anywhere, Region restricted or Work from home when the employer's own wording says so. We checked this advert under our current rules and found no country or region eligibility requirement in it. We don't guess, so it stays Undisclosed until the employer publishes enough location information. Here is exactly what the advert left out.
- Countries you can work from: Not stated. The advert only gives "Remote", which names no country you must live in.
- Whether the work is remote: Never mentioned. The role reached us through a remote job board, but the advert itself doesn't say the work is remote.
- Working hours: Not stated. No timezone overlap or set hours are mentioned, so assume nothing either way.
Worth a look all the same. Missing wording is usually a rushed job posting rather than a closed door, so ask where you can be based in your first message, before you write a tailored application.
What the employer says
- Source listing states candidate location: "Remote"
What Nomaders makes of it
- No residency or region requirement found in the job description
- Check with the employer before assuming you can work from abroad
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
Before you apply
Experience: employer states
Written as a nice-to-have
- “8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies”
Questions worth asking: Nomaders interpretation
- The advert does not say where you can be based. Ask which countries they can legally employ or contract you from.
- The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.
Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.
About the role
ClassDojo's goal is to give every child on Earth an education they love.
We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
What you’ll do:
As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. For two exciting consumer products: Dojo Sparks, and Dojo Islands. Both products have grown fast, with Islands reaching millions of kids every month. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products.
This is a high-impact, high-autonomy, IC-first role. You’ll operate like a one-person growth marketing team initially: setting direction, running experiments end to end, analyzing results, and scaling what works. Over time, you’ll help build the systems, processes, and partnerships that allow growth to compound efficiently.
You’ll partner closely with Product, Creative, Data, and Marketing leaders, and work alongside another growth leader focused on internal ClassDojo network growth. Your mandate is external acquisition—finding repeatable ways to reach and convert families who don’t yet know ClassDojo.
This role requires a builder’s mindset: someone who thrives in ambiguity, moves quickly without perfect resources, and uses strong judgment and data to decide where to double down.
You Will:
Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
Establish clear success metrics and ROI thresholds to guide investment and prioritization
Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven
You will be a match if:
8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
A proven track record of owning acquisition outcomes end to end—not just managing a single channel
Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, undisclosed, matches where you plan to live and work.
- 2Tailor your CV to the role at ClassDojo, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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