Director of Growth Marketing

Overview

We’re excited to be hiring a Director of Growth Marketing to join our team in NYC. Reporting to the VP of Marketing, this role will oversee Brooklinen’s Growth Marketing function and play a critical role in shaping and elevating our full-funnel spend strategy across channels.

This is an exciting opportunity for a curious, growth-minded, and results-oriented leader to build upon our strong foundation and push the boundaries of what best-in-class growth marketing looks like.

What You’ll Do

Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution.

Lead the day-to-day strategy and performance across key paid channels—including Search, Paid Social, Affiliate, and CTV—with a focus on traffic, ROAS, and marketing efficiency.

Own performance marketing budgets and forecasts in partnership with Finance and Marketing, proactively managing investment against traffic, ROAS, and new customer goals.

Develop and oversee the testing and optimization roadmap across paid channels, including creative testing, platform experimentation, and user journey optimization.

Partner closely with Creative, Brand, Ecommerce, and Analytics to develop channel strategies and creative that balance brand storytelling with performance.

Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance.

Stay close to execution within platforms and continuously identify opportunities for innovation, experimentation, and improved performance.

Develop and present insights to senior leadership, connecting channel performance to company-wide KPIs and clear business recommendations.

Own headcount planning and team structure for Growth Marketing.

Lead an in-house team of channel managers, fostering strong performance, development, accountability, and operational excellence.

We’re Looking For

7+ years of marketing experience with deep expertise in performance and growth marketing, including recent hands-on platform experience.

Proven experience leading an in-house growth or paid media function at a DTC brand at scale.

Experience managing large media budgets ($10M+) and driving efficient growth across multiple paid channels.

Strong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, % organic, and attribution.

Experience with measurement methodologies including MMM and incrementality testing.

Proficiency with Excel and BI/analytics tools such as Omni and Heap, with the ability to translate data into clear insights and actions.

A strong people leader with a track record of building, developing, and retaining high-performing teams.

Demonstrated ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and Brand.

Comfort operating at both strategic and tactical levels, from setting the vision to getting into the details.