Benevity
Product Marketing Manager
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · Toronto, Ontario
Employer listed it 9 days ago · Found 4h ago
First listed 9 days ago and still open.
Salary
Not stated
Location
Hybrid · Toronto, Ontario
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around Toronto, Ontario, Vancouver, British Columbia, Calgary, Alberta, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "Toronto, Ontario, Vancouver, British Columbia, Calgary, Alberta, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
Are you a strategic storyteller who thrives at the intersection of product, sales and marketing? Are you already thinking about how AI is influencing all three? As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market. You are equally comfortable digging into market research as you are crafting a compelling narrative. The blend of analytical rigor and creative instinct is what you thrive on when translating complex product capabilities into simple, resonant, value-first messaging. You will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.
This role is ideal for a marketer who is comfortable owning the end-to-end product launch process from supporting personas, pricing, value messaging, sales plays and launch plans, as well as managing product lifecycles through growth, maturity and sunset. If you're ready to join a collaborative, fast-moving product marketing team helping power purpose at work, we would love to hear from you!
Please note this is an 8 month term position
What you will do
Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
Product Launch Ownership: Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.
Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
Cross-Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.
What you bring
4-7 years in B2B product or portfolio marketing role, SaaS ideal
Proven ability to manage a product launch cycle
Confidence and experience driving and executing cross-functional projects
Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
Highly developed interpersonal and written/spoken communication skills
Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
Demonstrated writing, editing, and content creation skills
PMA or Pragmatic Marketing certification is an asset
Previous experience working with CSR, social impact, or nonprofits is an asset
Requirements
- ·4-7 years in B2B product or portfolio marketing role, SaaS ideal
- ·Proven ability to manage a product launch cycle
- ·Confidence and experience driving and executing cross-functional projects
- ·Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
- ·Highly developed interpersonal and written/spoken communication skills
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Benevity, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 4h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
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Free to apply, no account needed.
Typically $95k to $165k per year · You'll be taken to the employer's careers page.