Babbel
Senior Manager, CRM Revenue Expansion
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · New York
Employer listed it 5 weeks ago · Added yesterday
Been open since 5 weeks ago, still being checked, but it has been live a while.
Salary
$115,000 to $126,000 per week
Location
Hybrid · New York
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around New York, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "New York, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Senior Manager, CRM Revenue Expansion
About the Role:
Babbel is hiring a Senior Manager, CRM Revenue Expansion to join our team in our New York City office.
This role will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn.
To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV.
Responsibilities:
Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
Partner with creative, product, and international teams so every message lands and feels right everywhere, for everyone.
What You Bring:
At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail and a creative sensibility
Why Babbel:
Requirements
- ·At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
- ·A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
- ·A strong understanding of international markets and corresponding customer behaviors
- ·Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
- ·Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
Benefits
- ·Have an Impact on Babbel's product, company, and learners
- ·Career growth and skill development
- ·This position is located in NYC and requires a minimum of 3 days/week in office.
- ·Salary Information
- ·Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Babbel, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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