Product Manager, Onboarding and Growth

Hi, I’m Geo, Ashby’s VP of Product. I joined Ashby August ‘26; read more about why I joined here. I’m looking for a growth-oriented product manager to help users onboard and expand their usage of the product.

At Ashby, we have a unique approach to building products (more on that below). As a PM, your primary goal is to eliminate frustration and bring delight to our customers. You’ll work with engineers who deeply understand the customer and business problem and own the solution end-to-end. This means that you spend less time writing detailed specs and more time with customers and doing deep product thinking.

Our unique approach is working. We’re growing >100% year over year and have notable customers such as Notion, Linear, OpenAI, Shopify, and Snowflake. Our growth and retention metrics are best in class among our peers. We’re backed by amazing investors like Y Combinator, Elad Gil, Lachy Groom, and many more!

The Challenge

The surface area of our flagship ATS product is growing, and we are launching new products. This means customers are less likely to organically adopt the things that create value for them.

Historically, onboarding has been human-driven by our amazing Customer Success team . And now, we’re ready to productize our learnings. As Ashby grows, we need a single owner who can think deeply about the customer journey and design the product and email experiences that help users achieve their desired outcomes and get the most out of Ashby.

This isn’t just about onboarding individuals. It requires thinking about how to onboard organizations with different roles and stakeholders with different goals. It’s going to be a fun challenge.

What You’ll Be Working On

Customer Journey: This role isn’t focused on conversion rate optimization or running A/B tests. Instead, you’ll gain a deep understanding of the entire Customer Journey. Then you’ll design a thoughtful onboarding experience for each role, prioritizing how we can use the product and email to help users at different stages.

Product Led Growth: You’ll spearhead our product-led growth motion by working closely with our Customer Success team. They own our human-led onboarding and, in many respects, have designed the first version of this. You’ll also own transactional email (i.e. email triggered by product signals) as it is an extension of the product experience.

Adoption Metrics: This is our first-ever product team focused on growth and onboarding, so you’ll be responsible for defining and tracking key metrics to assess whether our onboarding experience helps customers realize value sooner. We have a small but mighty data team that you’ll partner with, but for the most part, you’ll be responsible for defining and analyzing these growth metrics yourself.

Product Qualified Leads: You’ll also work closely with our Revenue Operations team to figure out the bridge between product signals that initiate go-to-market activity. You’ll own the definition of a Product Qualified Lead (PQL) and work with the RevOps team to determine how to route them.

User Experience: Finally, you’ll own changes to features to make onboarding easier and drive adoption. If you think changing how a given feature works is critical to making onboarding easier, it isn’t off limits. Eventually, we’ll want you to create frameworks and consult with other product teams to help them drive adoption for their product areas.

You could be a great fit if

You’ve owned onboarding, expansion, or growth for a B2B SaaS product

You have strong product taste, and you think of growth as more art than science

You’ve built a growth strategy rooted in principled thinking, research, and data

You can show evidence of driving long-term growth results

You have an unnatural curiosity and excitement about the end-user and the jobs they do

Your written communication skills are excellent

You’ve developed product metrics deeply connected to customer value

You can point to exceptional relationships with customer success teams

You know how to coach and motivate high-agency engineers and drive urgency

We Work Differently