Performance Marketing Lead

Apify is the largest marketplace of tools for AI. Thousands of Actors are helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1.5M every month.

Join us to help people put the web to work. Apify can find missing children , protect consumers from fake discounts across the EU , and feed data to AI chatbots .

To support this mission, we're looking for a Performance Marketing Lead to scale Apify’s paid acquisition and own the channels, budget, and team behind it.

Who we’re looking for:

You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company.

You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows.

You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report.

You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels.

You know your way around a modern data stack, and you've built attribution models together with Data team.

You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you.

You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets.

You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English.

What you’ll be doing:

Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit.

Build and lead the team , including hiring, career development, and how the team is structured as it grows.

Set and manage the budget : forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets.

Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it.

Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example).

Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions.

Represent paid acquisition across GTM , Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives.

Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are.

What we expect from you in the first 6 months:

By the end of the first 3 months, we expect you to:

Develop a deep understanding of Apify's offering, target audiences, and current channels.