Alan

Product Marketing Manager B2C

Hybrid

Part remote, part office, you need to live within commuting distance of a named location.

Hybrid · Anywhere in France

Employer listed it 3 weeks ago · Added 4 days ago

Been open since 3 weeks ago, still checked daily, but it has been live a while.

Salary

Not stated

Location

Hybrid · Anywhere in France

Timezone

CET ±2

Contract

Full-time

Experience

Mid

Remote flexibility

Hybrid

This role is only partly remote, the employer expects time in the office around Anywhere in France, Hybrid, so you need to live within commuting distance.

What the employer says

Source listing states candidate location: "Anywhere in France, Hybrid"
Listing mentions "Hybrid"

What Nomaders makes of it

Not suitable if you plan to move between countries

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

About the role

Health can’t wait .

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture . We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

⭐ The Product Marketing Manager B2C opportunity

Building the engagement engine with Alan Play that makes 500k members come back to their health every single day, a key differentiator for Alan.

Today, 25k Alan members open Alan Play every day (120,000 every month) to walk, meditate, breathe, compete with their colleagues, build healthy habits. Play is Alan's #1 source of traffic and the retention engine of all our health services. And we are B2B2C: companies pay, members choose to engage. Play is a differentiator in deals, and at renewal. HR admins are also an underused distribution channel to reach members. Two audiences, one product story. By 2030 we want 500k daily users, across all our countries

The challenges: Our lifecycle is greenfield. Onboarding, activation, reminders, reactivation and win-back are owned by nobody today. We run events rebuilt almost from scratch, so the tenth Alan Cup costs as much as the first. We measure opens and clicks, not what a campaign actually did to daily engagement. And on the B2B side, our pitch goes stale between releases, as Play ships fast, so the sales argument does not keep up.

The future: A lifecycle layer designed for personalisation, running on the segmentation and experimentation platform Play has been building. Campaign machinery that gets cheaper every quarter. A measurement loop we trust, with holdouts and real incrementality. A live Play pitch that updates as features ship, so the field walks into a renewal or a deal with the current product. And HR admins turned into a real, measured distribution channel rather than a mailing list.

The hard parts: This role is horizontal, and vertical. Many member segments, many admin segments, several countries, coordination with Product as well as Sales, KAM and CSM, as well as other products teams who communicate with members.

⭐ Is it you we’re looking for?

Must haves

Retention and lifecycle marketing at scale on a consumer product - subscription, gaming, social, media, health and fitness. Where engagement and retention are the business.

You build systems, not just campaigns - you can walk us through machinery you built that made the next campaign cheaper, and tell us what it cost you to get it adopted.

Analytical rigour - you read a funnel, design a segment, set up a holdout, call a result. You are comfortable being accountable to a product metric.

Horizontal operator - you have held many audiences and several countries at once. Volume and context switching, not depth on a single vertical.

Genuinely hands on - you want to run the campaigns yourself at the start. This is the ramp up, and the condition for standardising well afterwards.

Branding sensitivity : you can express the personality of the product you market and create great moments

You write well and fast . Emotion generating copy and branding is a real part of the job

Marketing automation at scale - Customer.io , Braze, Iterable or equivalent.

Missionary mindset and a real attachment to the health mission.

Requirements

The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.

Benefits

·Gamification, challenges or social mechanics
·Experience standardising something that other teams then reused
·You describe success in open and click rates
·You only want to talk to members, and see commercial side as somebody else's job
·You need a brief, or someone who writes the strategy for you

How to apply

1Check the flexibility label above, hybrid, matches where you plan to live and work.
2Tailor your CV to the role at Alan, mentioning your remote working experience and working hours (CET ±2).
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.