Senior Manager, Marketing, Mexico

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

You will be the first dedicated marketing hire for Mexico, responsible for building Airwallex's marketing presence from the ground up in one of Latin America's most dynamic cross-border commerce markets. You will localize global campaigns, develop Mexico-specific programs, and partner with the local commercial team to generate pipeline and accelerate customer growth. This role requires someone who can operate independently, move fast in ambiguity, and connect marketing activity directly to business outcomes. You will report to the VP, Marketing, NA and collaborate with global Marketing, Sales, Partnerships, Product, and Operations teams across multiple time zones.

This role is based in Mexico City.

Responsibilities:

Plan, produce, and execute all local physical and hybrid field events—including intimate C-level roundtables, networking dinners, customer workshops, trade shows, and industry conferences.

Develop and execute the local content roadmap; define structural frameworks ("skeletons") and quarterback the end-to-end development of localized thought leadership, whitepapers, industry reports, and high-converting lead magnets that drive top-of-funnel demand and establish Airwallex as a market authority.

Localize global messaging and campaigns for Mexican businesses, decision-makers, and buying journeys.

Build marketing programs around Mexico's cross-border commerce, international business, fintech, payments, and digital-business ecosystem.

Develop high-quality Spanish-language content, customer communications, events, and campaign experiences appropriate for the Mexican market.

Partner with the Mexico commercial organization to identify priority industries, customer segments, use cases, and local proof points.

Build relationships with Mexican fintech, technology, commerce, startup, and business communities.

Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.

Own the regional marketing budget for Mexico, ensuring efficient spend and measurable return on investment.

Define and track local marketing KPIs tied to pipeline, revenue, brand awareness, and customer acquisition; report on campaign effectiveness and continuously optimize strategies.

Act as Airwallex's marketing voice in Mexico, representing the brand at local events, in media, and with ecosystem partners to position Airwallex as a thought leader in the market.

Who you are