Airwallex
Director, Global Performance Marketing
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · US - San Francisco
Employer listed it 8 weeks ago · Added yesterday
Been open since 8 weeks ago. Long-running listings are sometimes left up after the role is filled.
Salary
$190,000 to $280,000
Location
Hybrid · US - San Francisco
Timezone
Not stated
Contract
Full-time
Experience
Lead
Category
Marketing
Published by the employer
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around US - San Francisco, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "US - San Francisco, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you’ll do
We’re looking for a strategic, data-driven, and growth-oriented marketing leader to lead our global Performance Marketing function — overseeing strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms.
As the Director of Performance Marketing, you will define how we acquire and convert customers across every stage of the funnel. You’ll partner closely with Brand, Product Marketing, and Revenue Operations to deliver efficient, scalable growth through data, technology, and creative excellence.
This is a high-visibility leadership role for a builder who thrives on balancing strategy and execution — designing frameworks that optimize for both top-line growth and bottom-line efficiency (LTV:CAC) across regions.
This role is based in San Francisco.
Responsibilities:
Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities.
Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI.
Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
Define best practices for campaign structure, bidding strategies, automation, and measurement.
Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency.
Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity.
Requirements
- ·10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
- ·Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
- ·Proven ability to manage multi-million-dollar global media budgets efficiently.
- ·Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making.
- ·Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Airwallex, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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