Senior Hunter Marketplace

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace. With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Accelerate marketplace GMV expansion and commercial scaling by directly sourcing, negotiating, and closing Tier 1 and Tier 2 merchants, while structuring and leading the cross-functional pipeline governance that enables the broader acquisition team to close deals faster.

What you will do

Establish a consistent commercial closure rate to onboard 24 active Tier 1 and Tier 2 merchants by executing targeted outbound strategies, managing multi-category sales cycles, and properly routing pure enterprise opportunities to the dedicated enterprise team.

Consolidate and maintain a healthy active pipeline of 100 to 120 prospective merchant accounts across the team by evaluating multi-category commercial opportunities with the Marketplace Supply Head, prioritizing high-value leads, and enforcing clear stage-progression criteria.

Establish and lead weekly commercial and onboarding business reviews starting in Month 1 by tracking the complete merchant acquisition journey, reporting drop-off reasons at each stage, and resolving operational bottlenecks across Sales, Marketing, and Product teams.

Lead the monthly cross-sell review cadence by providing cross-functional coordination and operational alignment to support the Sales team in increasing cross-sell merchant activations from 14 to 20 accounts per month.

Achieve full pipeline accuracy and CRM operational excellence by auditing and structuring sales stage updates in Salesforce, establishing key business triggers, and providing reliable metrics for accurate executive forecasting.

What we’re looking for

Exceptional executive presence and influence-based leadership (MUST HAVE)

Demonstrates superior C-suite presence when engaging merchant decision-makers, framing Addi’s value proposition directly around the merchant’s financial statements and growth levers.

Leads cross-functional initiatives and aligns internal stakeholders (General Manager, Supply Head, Executive Leadership, Sales) without formal direct authority.

Communicates with complete fluency in both written and spoken Spanish and English across senior internal and external audiences.

Proven experience in strategic prospecting and pipeline architecture (MUST HAVE)

Builds and executes structured outbound territory plans to identify, qualify, and engage high-value Tier 1 and Tier 2 retail merchants across multiple categories.

Possesses advanced command of CRM architectures (Salesforce, HubSpot) to enforce pipeline hygiene, stage definitions, and accurate revenue forecasting for team-wide workflows.

Navigates funnel mechanics with high quantitative rigor, identifying stage conversion drop-offs and taking immediate corrective action to maintain coverage.

Track record of managing complex, multi-threaded commercial negotiations (MUST HAVE)

Aligns disparate merchant stakeholders—including economic buyers, legal teams, technical leads, and marketing directors—to drive deals to close.

Manages multiple long-cycle commercial negotiations in parallel while maintaining total ownership and execution velocity.